INVESTOR PRESENTATION | CONFIDENTIAL | ASAF AVIGAL
WHAT IS STRIKE
It's a gym that doesn't feel like a gym.
It's training that feels like a game.
You walk in, pick a skill you want to improve (your kick, your shot, your speed, your reaction time) and a machine trains you. Targets move. Lasers guide you. Nothing is static. It keeps score, adapts to your level, and pushes you harder as you improve. You're wearing a band that tracks your heart rate and calories. When you leave, you've burned 600 calories, improved your accuracy by 4%, and had the best hour of your week.
WHAT IS STRIKE
A Fully Automated Skill-Training Arena.
STRIKE is an AI-powered, robotics-driven sports facility where anyone walks in and trains real physical skills through dynamic, gamified sessions. Every ball thrown, every target hit, every movement tracked is powered by intelligent machines that adapt to each player's level in real time.
Train Real Skills
Soccer kicks, basketball shots, tennis serves, sprint speed, reaction time. You choose the skill. The system builds the session with dynamic targets, moving goals, and adaptive difficulty.
Burn Real Calories
A STRIKE wearable tracks heart rate, calories, and exertion in real time. You get the same 500 to 800 calorie burn as a gym session, except you were chasing targets, not staring at a wall.
Come Back for Fun
Scores, levels, leaderboards, streaks. The reason you return is because you want to beat your record, try a new game, or outscore a friend. Motivation is built into the product.
STRIKE ORIGINALS
We Don't Just Use Sports. We Invent Games.
STRIKE owns the field, the machines, and the rules. Beyond training real sport skills, we design proprietary games that only exist inside STRIKE venues.
Blitz Wall
A wall with 20 holes of varying sizes. They light up randomly. You have 60 seconds to kick or throw balls through as many as possible. Speed, accuracy, and reaction, all scored and ranked.
Storm
Balls launch from three directions simultaneously. Dodge some, catch others, strike the rest into targets. A full-body chaos game that trains peripheral vision and reaction speed.
Laser Run
A sprint lane with targets on walls, floor, and ceiling that appear in random sequences. Run, touch, pivot, sprint again. Combines cardio with cognitive processing under pressure.
Seasonal Drops
New STRIKE Original games released quarterly, like a video game studio dropping content. Keeps the experience fresh, drives return visits, and creates cultural moments.
THE PROBLEM
Fitness Is Broken. Sports Are Inaccessible.
01
Gyms are boring.
80% of gym memberships go unused after 90 days. Treadmills and weight machines provide exercise, but not engagement. People quit because there's nothing to look forward to.
02
Sports require coordination.
Want to play soccer? Find 10+ people, book a field, align schedules. This friction eliminates casual sports participation for most adults.
03
No progression system exists.
Traditional fitness offers no scores, no levels, no competition. Without a feedback loop, motivation depends entirely on willpower, which doesn't last.
TARGET AUDIENCE
One System. Three Audiences.
80%
Gym Replacers
Regular people who want to burn calories and actually enjoy doing it. STRIKE replaces their unused gym membership with something they look forward to.
15%
Sport Enthusiasts
Amateurs who enjoy sports and want to improve while having fun. Kick accuracy, reaction time -- gamification and progression keep them engaged.
5%
Serious Athletes
Competitive players who want detailed analytics: left foot vs. right, shot consistency, weakness identification. The AI builds targeted training programs.
FULLY AUTOMATED VENUE
Built from Scratch. Automated by Design.
Every STRIKE facility is designed and built from the ground up for full automation. Robotics and AI manage the sport experience and the entire operation: fewer staff, lower costs, better service, and consistent quality.
Sport Automation
AI-powered ball cannons with variable speed, spin, and placement. Robotic goalkeepers and opponent systems. Automated ball collection and recycling between sessions. Modular field conversion: soccer to tennis to basketball in under 3 minutes.
Facility Automation
Robotic cleaning for floors, bays, restrooms, and common areas. Automated check-in, bay assignment, and session management. Self-service F&B ordering and delivery systems. IoT-based facility monitoring for HVAC, lighting, and predictive maintenance.
WEARABLE & DATA PLATFORM
Every Movement Measured. Every Session Counted.
Every STRIKE customer wears a branded band that connects the physical experience to a personal data profile. The wearable bridges the gap between "I had fun" and "I got a real workout."
Fitness Metrics
Real-time heart rate and heart rate zones. Calories burned per session and over time. Active minutes and intensity distribution. Session-over-session fitness progression. Comparison to gym-equivalent workouts.
Skill Metrics
Accuracy, power, and consistency per sport. Reaction time and cognitive processing speed. Left vs. right performance breakdown. AI-identified weaknesses and improvement plan. Global ranking and leaderboards.
REVENUE MODEL
Six Revenue Engines. One Location.
35%
Memberships
Recurring monthly revenue
25%
Drop-In Sessions
$50 to $70 per session
15%
Food & Beverage
Premium bar, healthy menu
12%
Corporate Events
$5K to $10K per event
8%
Youth Programs
Academies, camps, parties
5%
Other
Merchandise, wearables, sponsorships
MEMBERSHIP TIERS
Designed for Retention. Not Just Revenue.
The AI progression system makes membership sticky. Walking away means losing your rank, your streak, and your data.
Drop-In
$50 to $70
per session
Single sport session. Basic scoring and feedback. No profile or history saved.
Player
$129
per month
8 sessions/month. All sports and games. AI player profile. Leaderboard and streaks. STRIKE wearable included.
Pro
$219
per month
Unlimited sessions. Cognitive training. Priority booking. 2 guest passes/month. Advanced analytics. League eligibility.
MARKET OPPORTUNITY
A Category-Defining Opportunity.
TAM
$96B
Global Fitness & Health Club Market
SAM
$28B
Premium Fitness & Sports Entertainment
SOM
$4.2B
Gamified Multi-Sport Entertainment
UNIT ECONOMICS
Single Location: Flagship Model.
$8-12M
Build Cost
per flagship venue
$6-9M
Annual Revenue
at mature operation
30-40%
EBITDA Margin
automation-driven
2.5-3.5 Yrs
Payback
investment return
Automation Advantage: 3 to 5 staff per shift vs. 15 to 20 traditional. 60 to 70% lower labor costs per venue. Robotic maintenance reduces downtime. Higher margins at scale.
GLOBAL VISION
Three Formats. Global Scale.
Flagship
25,000+ sqft - 10-12 Bays
Full sport menu, premium F&B, corporate event space. Tier 1 metro markets.
Standard
12,000-20,000 sqft - 6-8 Bays
Core sports and STRIKE Originals, streamlined F&B. Suburban and Tier 2 markets.
Express
5,000-10,000 sqft - 3-4 Bays
High-throughput urban format. Limited sports, maximum session turnover.
PHASE 1: Year 1-2
2 to 3 Flagship venues. Prove unit economics and brand.
PHASE 2: Year 3-4
Scale to 10-15 locations. Standard format. 2nd market.
PHASE 3: Year 5+
50+ locations globally. Franchise model. International expansion.
STRIKE
Global
Fully Automated Venues
INVESTOR PRESENTATION | CONFIDENTIAL | ASAF AVIGAL
OPERATING MODEL
High-Intensity Sessions. High Throughput.
STRIKE solves throughput with a structured 60-minute experience that keeps players moving constantly.
01
15 min
Warm-Up Zone
Agility drills, reaction training, mobility preparation. 15 to 20 players simultaneously.
02
30 min
Skill Arena
6 rotating stations, 5 min per station. Zero waiting time. Constant activity and calorie burn.
03
15 min
Recovery & Social
Stretching, leaderboards, analytics, food and beverage. Social sharing moment.
UNIT ECONOMICS
Flagship Location: Cooper City, FL.
Facility: 25,000 sqft | 12 training stations | 24 players active simultaneously
Throughput Model
| Metric | Value |
|---|
| Players simultaneously | 24 |
| Session length | 30 min (arena) |
| Players per hour | 48 |
| Daily capacity (12 hrs) | ~576 visitors |
Average Visitor Revenue
| Source | Amount |
|---|
| Session | $45 |
| Food & Beverage | $18 |
| Other (merch, wearable) | $5 |
| Total per visitor | $74 |
Target Returns
Revenue Potential
Max capacity: ~$14M/year
Realistic (60%): $8M-$9M/year
EBITDA: 30-40%
Payback: 4-6 years
Labor: 15-20% of revenue
COMPETITIVE ADVANTAGES
Why STRIKE Can Become a Category.
TopGolf proved it: people pay for sports entertainment. STRIKE expands from one sport to multi-sport, with three structural advantages.
01
Gamified Training Platform
Dynamic targets, AI-adjusted difficulty, real-time scoring and progression. Every session is different. Every rep is measured.
02
Content Engine
New games released regularly: Blitz Wall, Storm, Laser Run, seasonal challenges. STRIKE becomes a physical gaming platform. Fresh content drives return visits.
03
Automation Economics
Robotics handle ball systems, field conversion, and cleaning. Computer vision handles scoring. 3 to 5 staff per shift. Lower labor, higher margins.
TECHNOLOGY STACK
The STRIKE Platform Architecture.
Five integrated layers power every STRIKE venue. Each is proprietary and becomes more valuable with scale.
Sensor Layer
Computer vision cameras, impact sensors, ball-tracking systems, wearable data receivers. Captures every movement in the bay.
Robotics Layer
Ball cannons, automated collection systems, modular field mechanics, robotic cleaning units. The physical infrastructure that makes STRIKE possible.
AI Engine
Real-time skill assessment, adaptive difficulty, personalized progression, weakness identification. The brain that tailors every session to every player.
Player Platform
Player profiles, fitness tracking, leaderboards, social competition, streak and progression systems. Drives retention and engagement.
Content Engine
Game design framework, seasonal release pipeline, STRIKE Originals library, difficulty tuning. Keeps the experience fresh and defensible.
VIZs
Venue Visualizations & Renders
